It’s now the back end of the 90s and Porsche has given itself a full makeover - both in product and advertising
It’s all change at Porsche as the 90s comes to a close. Out goes the 911 as we know it, and with it air-cooled technology - thanks to more stringent emissions regulations - and in comes the striking ‘fried egg’ design.
Being that Porsche was modernising in every way, bringing in costs savings that saw the Boxster and 911 share numerous parts, producing the ‘family look’, it’s no surprise that the advertising message reflected this new dawn.
Switching from the dramatic bombast and witty headlines that were a Porsche staple, there’s a clean, fresh approach to the advertising that’s noticeably striped back and confident in tone.
Wording is also reduced and intelligent in tone, further communicating the idea that Porsche has rebooted for the millennium.
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