Message in the Throttle

Message in the Throttle

Porsche's advertising broke new ground, at once funny, striking and provocative. So allow Style for Miles to run you through this illustrious history - starting with 1964 - 1969

There was a time when product and corporate image where not intertwined into a homogenous message, hell bent on squeezing out any sense of fun and individuality.

Employing striking graphic design, eye-catching imagery, and ever so slightly provocative slogans, the Porsche approach to branding was in itself a unique proposition.

And therefore Style for Miles has decided to celebrate such matters and run you through a golden era of automotive advertising. We start with 1964 - 1969, with its pop art graphics and Avant-Garde Design heralding a new era - the introduction of the 911.